“What is keeping you up at night? Low Margins? Slow Growth?”
“Are Your Competitors outselling you (although your product is superior)?
Would you like to double qualified leads within the next One Hundred Days?
For the past ten years, I have worked with leading Global Brands (such as IBM, CNBC, FNB, adidas, MTN, Kelloggs, and Deloitte) to grow their Business, and discovered that the best Brands excel at activating the single most important Driver of Brand Loyalty:
“Customer Value Optimisation (CVO)”
In other words, building a Sales Funnel that provides the Customer with Value both before and after the core Purchase – consisting of the following Components:
- The Lead Magnet and the Tripwire increase the Number of Customers
- The Core Offer and the Profit Maximizer increase the average Transaction Value per Customer
- The Return Path increases the Number of Transactions per Customer
- Customer Value Optimization is the Foundation upon which all Strategies in Digital Marketing are built. An optimized Digital Sales Funnel should look like this:
1. LEAD MAGNET
- Customer Centric Poll (e.g. Which of the following Indicators are most important in Your Business?)
- Self-Assessment (e.g. How Strong is Your Personal Brand Online?)
- Thought Leadership Book (e.g. How to attract New Clients Online)
- Product Launch Formula: 5-Part Video Value Series
3. CORE OFFER
- The Flagship Product (e.g. The Social Selling Success System)
4. PROFIT MAXIMIZER
- Membership Site (e.g. Online Curriculum for Social Selling)
5. RETURN PATH
- Premium Subscription Tool (The Linked LEAD Generator)
- MasterMind (Exclusive Community for Premium Members)
HOW STRONG ARE YOUR SOCIAL SELLING SKILLS?
Find out at www.socialsellingsuccesssystem.com
Social Selling | Brand Leadership | Motivational Intelligence | Personal Branding | Executive Branding | Nation Branding | Archetypal Branding | Movement Marketing | Googleability | Digital Branding
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